Learn how the role of a Usability Professional, Information Architect, Copywriter, Designer, or Developer can be enhanced with SEO knowledge to help your organization achieve long-term online success. Be prepared for a wealth of practical strategies, tips, and tools to apply to your current and future usability and website marketing projects.

Kurt Krejny, Director of SEM Best Practices at Fathom SEO will join us to discuss search engine optimization (SEO) and usability. Along with Kurt, a team of search engine marketing specialists will present information about getting the right search engine traffic to your website that converts and increases revenue for your organization. Topics covered will include keyword selection, SEO-friendly coding, website video, conversion strategies, and more.